OTT stands for “over-the-top” is a new content advertising platform that targets individuals through streaming services rather than traditional television or satellite packages. This applies to video, audio, or media that streams content through the internet or any connected device.
Geofencing allows the advertiser the ability to target an exact location or virtual perimeter based on their audience’s location. This is a powerful marketing solution because based on the user’s location, you can target a specific message or advertisement online.
Advertising through social media is a great opportunity to reach and build an audience and showcase your companies brand. The content shared through video or posts provides an additional chance for new customers which could lead to conversions.
Display advertising is a fantastic conversion tactic to target users as they scroll through the internet. Specific messaging can be visually applied to users through banners, images, and textual based ads.
Search engine marketing, or SEM, is the strategy by which businesses use paid advertising to market their goods and services. Unlike search engine optimization (SEO), SEM uses metrics such as pay-per-click (PPC), cost-per-click (CPC), and cost-per-mile (CPM, or “thousand impressions”) to measure success. Utilizing this form of advertising is invaluable when you wish to target individuals who use Google.
Sinclair Digital Rio Grande Valley offers a range of exciting digital advertising and promotion services that have been ringing up sales for our customers in the RGV since 2014. Among other services we offer OTT advertising, Geofencing or mobile location based advertising, social media, retargeting ads shown only to people who have already been on your website, desktop and mobile display advertising and search engine advertising. Call our specialist at 956.588.6760 today.